Five is a
Behind UBIRCH's revolutionary technology are cyber security experts, digital minds and innovative movers and shakers with proven track records.
They all share the same enthusiasm for driving forward the next stage in the digital transformation. UBIRCH was founded in 2014, has offices in Berlin, Cologne and Munich, and is home to a strong team of experienced developers, consultants and digitalisation specialists with the expertise to develop exciting IoT industry growth markets in Germany and beyond. With offices in Orlando, Florida and Tel Aviv, UBIRCH is also putting out its international feelers.
MICHAEL MERZ | CISO
Big-Data-Stack and Crypto-Lover from the outset. Grew up in the CCC environment, founder of cameonet (Crypto-Messenger) and Self Loading Content GmbH (Media Streaming).
MARKUS BREUER | COO
Serial entrepreneur and product strategy specialist. Ex Head of Business Development at nugg.ad, ex Pixelpark, ex Elephant Seven, ex Zalando Media Solutions. Blockchain and Smart Contract Enthusiast, fascinated by the transformative power of digital technologies.
STEPHAN NOLLER | CEO
Serial entrepreneur and specialist for data-driven business models. Founder of the targeting specialist nugg.ad (sold to Deutsche Post/DHL), trackle (medical technology) and Calliope (microcomputers for schools). IoT enthusiast from tip to toe.
KARIM H. ATTIA | CEO
Karim H. Attia has been active as an entrepreneur and business angel in the digital economy for over 20 years. In 1999, Karim H. Attia founded XENION, one of the first and later market-leading online marketing agencies in Germany, where he was responsible for the corporate strategy and internationalization.
MATTHIAS L. JUGEL | CTO
Big Data software specialist. Hardware hacker and firmware guy. Developer of Snipsnap (combination of Wiki and Weblog) and founder of Streamdrill (real-time data analysis).
The UBIRCH expert advisory committee consists of outstanding personalities with proven expertise and reputation in their fields. Our top-class experts combine experience, excellent networking and outstanding professional competence. The executive advisory committee assumes advisory and representative functions.
Urmi Prasad Richardson
On the UBIRCH expert advisory committee, Urmi Prasad Richardson is able to leverage her international experience (fluent in three languages and conversational in another three, at home in more than half a dozen countries) and 20+ years industry expertise in healthcare, biotech and pharma.
As a visionary thought leader, Ms. Richardson sees the potential of UBIRCH and Blockchain technology to realize opportunities and solve challenges related to the digitalization of data-driven innovative IoT services and devices in healthcare. This is because securing sensitive data and protecting it from manipulation will play a decisive role in enabling innovative applications for healthcare and biotechnology.
Prior to joining Thermo Fisher Scientific as President of EMEA, Ms. Richardson was Global Head of Healthcare at Linde for several years. Previous roles have included VP International at Foundation Medicine (Roche), and senior positions in business development and strategy for Novartis, Immucor, Chiron and G.D. Searle.
Dr. Birte Sewing
Dr Birte Sewing brings more than 15 years of proven experience in the financial and insurance industry to the UBIRCH expert advisory committee. Her focus: building new business models that use technological innovations to transform financial services and make the industry fit for the future Birte Sewing has deep expertise on how digital offerings and strategies in the financial services sector can transform value chains and open up new business areas.
For Birte Sewing, UBIRCH brings the expertise to create many more relevant fields of application for banks, insurance companies and asset managers through the use of cryptography and blockchain technology and to further develop the cybersecurity market. Keyword: Highest integrity with maximum portability of sensitive data at the same. Whether in the expanded product portfolio in "Banking of Things" or in claims management processes for parametric insurance.
The central themes that connect Birte Sewing and UBIRCH are being more agile, making faster decisions and designing tangible applications based on cryptography and blockchain technology that have the potential to really create added value.
Birte Sewing's career took her from McKinsey & Company to Deutsche Bank and the Munich Re subsidiary ERGO before she joined the fintech company finleap as Chief Operation Officer.
SOME VISIONS ARE
GARAGES. OURS IN
THE FRONT GARDEN.
UBIRCH takes its name from a digital installation created by company founder Stephan Noller. Stephan attached stars to a birch tree in his front garden that shone in response to tweets sent from all over the world. UBIRCH’s enthusiasm for digital transformation knows no bounds! The tree lights even have their own Twitter account (@sternibirke). When the account name gets mentioned in tweets, the system reacts and the stars momentarily light up.
Once IoT comes out from behind screens and is able to breathe life into everyday things such as a fairy lights - even via social media - IoT data-driven processes will be the growth engine for new and exciting business models for many sectors within the Industry 4.0 environment. Thanks to the UBIRCH solution, these sectors gain the trust required to assert themselves successfully.